The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each.
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Strategy of the big four indian firms (maruti suzuki, hyundai motors, mahindra & mahindra, tata position their car models for sales in the targeted segment. Analysis of maruti suzuki using pestal analysis, marketing mix of maruti suzuki, 4ps of maruti, segmentation, targeting, positioning (stp) of.